A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The Business Development Manager is responsible for identifying and developing new business opportunities and devising and implementing the sales campaigns and strategies in assigned markets; achieving revenue and sales targets and KPIs; informing marketing priorities; identifying and nurturing High-Value Opportunities (HVOs); and working closely with the test center network and other strategic partners and stakeholders within a specified region to meet business metrics.
Devise and implement an agreed business development strategy in the region and ensure that annual sales targets by product, revenue and region are met. Develop and execute sales campaigns regionally to obtain new business opportunities and build a sales pipeline to support sales and revenue targets.
Support Test Centers to achieve annual sales targets; discuss and approve their annual strategy and business plans for our products and services, offer on-going sales support and training and support their sales activity at a regional level. Make recommendations for new test centers.
Generate stakeholder leads and nurture potential HVOs. Identify new opportunities for relationships with organizations that prepare candidates for or recognize our exams, or can increase sales through the Institutional Affiliate program. Meet with decision-makers, and establish new business relationships to ensure that opportunities are maximized and targets are met. Where new business opportunities exist, ensuring well researched recommendations and proposals for exploiting these are presented to senior management and the customer in a timely manner.
Work closely with the Marketing team and external agencies (as relevant) to ensure that the marketing strategy for the market/region is aligned with business development goals and priorities, and that the tactical implementation in market is on message, and timely according to the local educational calendar. Make recommendations on priority products, segments and messaging for local conferences and events, and liaise with the marketing team to ensure that marketing collateral is fit for purpose.
Act as a beacon figure to government, educational and corporate stakeholders to position our business as their preferred option. Support and attend online and local events and conferences, representing our organization and brand, and gaining insights to inform market trends and product strategy and identify stakeholder opportunities.
Ensure appropriate reporting on sales activity, revenue pipeline, and other business metrics are completed via CRM and other channels. Identify and make recommendations on market trends and customer needs.
Minimum C1 level of English; C1 level of local language (Spanish)
Bachelor’s degree in a related field
Strong communication and negotiation skills
Ability to work autonomously
Good networking and relationship building
Strong customer focus
Competency in standard IT software packages, e.g. CRM, Microsoft Office Suite
Excellent presentation and negotiation skills
Experience developing and executing sales campaigns
Experience in selling in the ELT or education sectors
Postgraduate level qualification in marketing, business, or a related field
Creativity in bundling solutions and addressing markets needs that may differ from one country to another
Experience in promoting assessment products and services
Business development experience in the market of recruitment
Experience developing and executing digital marketing campaigns
Managing education projects in the higher education, school, or corporate sector
Experience selling to both the corporate and governmental sector
Salary range for the position is $750,000 MXN - $825,000 MXN.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including one booster when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely and temporary workers. More information on this new policy is available on the U-M Health Response website or the UM-Dearborn and UM-Flint websites.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.