RTA Mission: Creating new and better ways to move and connect people.
Our Vision: A Southeast Michigan where advances in transit create greater prosperity for all.
RTA’s Values
Creativity – bringing innovative thinking to enhance the transit experience.
Empathy – understanding how we can help improve lives across the region.
Opportunity – leading the way to the future of transit in Southeast Michigan.
Learn more at www.rtamichigan.org. We’re The RTA. Get On Board.
About This Role
The Digital Experience Administrator will take ownership of the digital facing execution, strategy and operations for the Regional Transit Authority of Southeast Michigan (RTA) and its streetcar operator, The QLINE. With a strong focus on leveraging web analytics, SEO, and conversion optimization, you will collaborate with cross-functional teams to optimize our digital visual presence to ensure an all-encompassing, eye-catching experience that drives measurable growth in online traffic and conversions. As we look to the future of transit app development, you will connect the dots between the face of our app and our website presence. This position will require graphics production experience with the ability to produce compelling videography/photography as part of our digital experience strategy. A deep understanding of digital media trends, social platforms, and audience engagement strategies is desirable.
You will join a team of driven and dedicated leaders committed to enhancing regional transit across Metro Detroit’s communities, connecting people to where they need and want to go.
This position is hybrid; in-person 1-3 days a week in Downtown Detroit, with meetings in the surrounding city and four-county RTA region, and works from home.
Primary Responsibilities
Oversee website management & SEO implementation for external and internal services.
Monitor and oversee website content to align with marketing and brand standards.
Develop & execute external digital strategies to boost traffic & conversions.
Analyze data to improve campaign performance & user behavior.
Create the digital experience strategy and manage the customer experience strategy.
Assisting with the organization’s digital transformation efforts.
Develop and monitor internal websites.
Coordinate with mobile app developers for digital platform integration.
Design and provide in-house training on the systems the RTA uses as needed and/or assigned.
Manage and execute client email blasts, including list management, A/B testing, reporting, and asset creation as needed.
Creation of digital content through videography, photography, editing and producing to ensure dynamic, relevant, engaging, and timely digital multimedia storytelling.
Assist with branding and graphic design needs as assigned.
Website Management (40-45%)
Oversee the management, maintenance, and continuous improvement of the company’s websites (including landing pages, blog, and e-commerce sections).
Work closely with development and design teams to implement website enhancements, ensuring optimal functionality, user experience (UX), and mobile responsiveness.
SEO Strategy & Web Analytics (20-25%)
Lead the SEO strategy to enhance organic search rankings and visibility across search engines.
Conduct keyword research, optimize on-page and off-page SEO elements, and implement technical SEO best practices.
Regularly audit the website to identify SEO issues and provide solutions to improve rankings and traffic.
Utilize Google Analytics, Google Tag Manager, and other analytics tools to track, measure, and report on key performance indicators (KPIs) related to website traffic, user behavior, and conversion rates.
Set up, maintain, and optimize web analytics tracking to ensure data accuracy and actionable insights.
Generate regular reports on web traffic, user engagement, and campaign performance, and provide recommendations for improvement based on data insights.
Collaboration & Team Leadership (10%)
Work cross-functionally with content, design, and development teams to execute and iterate on digital marketing initiatives.
Support team members in digital marketing efforts with best practices and analytics tools.
Graphic Design, Videography/Photography, Multimedia Production (20-25%)
Collaborate with the RTA internal teams and consultants to design and develop marketing assets, including graphics for social media, SEM, email campaigns, and promotional materials.
Collaboration & Team Leadership (10%)
Work cross-functionally with content, design, and development teams to execute and iterate on digital marketing initiatives.
Support team members in digital marketing efforts with best practices and analytics tools.
Other Duties as Assigned (10%)
Knowledge, Skills, and Abilities
Experience: 3-5 years in digital marketing, focusing on SEO, website management, and analytics.
Content writing and editing skills: Ability to create engaging and persuasive content and editing.
Ability to analyze web data, user behavior, and campaign performance to drive insights and improve strategies.
Technical ability to build websites, often with WordPress or other content management systems.
Experience working with content management systems and web content management.
Project management with strong skills in organization and time management.
In-depth understanding of the entire web development process (design, development, and deployment), including browser testing and debugging.
Strong understanding of digital marketing principles.
Relationship management and the ability to communicate with all relevant stakeholders, providers, riders, and employees.
Performance analysis skills to interpret website data such as load times, conversion rates, site visits, and bounce rates.
Knowledge of best practices and trends in digital channels for sales and customer feedback, such as social media, chatbots, e-commerce, websites, and digital advertising
Identify opportunities for new features and improvements to enhance user experience and engagement.
Knowledge of mobile app development processes
Basic photography, image, and video editing through programs like InShot or CapCut, and graphic design skills
RTA offers a comprehensive benefits package for full-time employees working at least 30 hours per week. New employees are eligible to join plans offered on the first of the month following 60 days of employment. The benefits package includes:
Paid Time Off and 11 holidays
Retirement
Health Insurance, including telehealth care support
UNUM Dental and Vision Coverage
Short-Term Disability
Optional Long-Term Disability Coverage
Optional Life Insurance Coverage
Optional Critical Insurance Coverage
Optional Pet and Legal Insurance Coverage
Transit passes, main of?ce parking
Professional development
Equal Employment Opportunity
The RTA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. The RTA complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Studies have shown that people of color and women are less likely to apply for jobs unless they believe they can perform every job description task. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. The RTA may consider an equivalent combination of knowledge, skills, education, and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.
At-Will Employment
Your employment with the RTA will be "at-will." This means that either you or the RTA may terminate your employment relationship at any time, with or without notice, and with or without cause. By accepting this position, you confirm you understand and agree, that this at-will relationship cannot be changed or retracted, either orally or in writing, or by any policy or conduct, unless you receive a document expressly stating that your employment is no longer at-will, which is signed both by you and the Executive Director.
Immigration Laws
For purposes of federal immigration laws, you will be required to provide documentary evidence of your identity and eligibility for employment in the United States. Such documentation must be provided on your first day of employment, or your employment relationship with the RTA may be terminated.
Who We Are
The Regional Transit Authority of Southeast Michigan (RTA) is a public agency with the mission to create new and better ways to move and connect people. The RTA partners with transit providers, communities, companies and citizens to create a vision for public transit – what it can be, what it can do, what we can achieve with it – and to bring that vision to life. By exploring new strategies for improving transit coverage and service, securing and overseeing funding, and increasing accessibility to transit offerings, the RTA plays a crucial role in unleashing our region’s boundless potential.
Our 10-member board is appointed for three-year terms by the Macomb, Oakland and Wayne county executives, the chair of the Washtenaw County Board of Commissioners, the Mayor of Detroit, and the Governor of Michigan. The Governor's appointee serves as a non-voting chair. The RTA was established by state Public Act 387 in 2012.
The RTA oversees operation of the QLINE streetcar system in Detroit. along with implementation of the Regional Transit Master Plan (RTMP) and its Inclusion, Diversity, Equity, and Accessibility (IDEA) Roadmap.
