Position Title: Director of Membership

Reports to: CEO
Location(s): Virtual Office location
Full-time Position

The Director of Membership will be responsible for managing all membership related activities including; member engagement, member retention, member outreach, membership growth, sponsorship growth, manage assigned committees, regions and various volunteer groups.

Membership Retention & Engagement

• Develops and manages a comprehensive program for membership engagement and retention.
• Develops an annual work plan for membership, which contributes to NEFA’s strategic plan. 
• Develop strategies to ensure regular member check-in process to ensure engagement with NEFA initiatives.
• Follow up with new members through a coordinated member onboarding and engagement process with CEO.
• Develop strategies to increase engagement with inactive members.

• Create monthly membership reports.
• Work with team to achieve 90% membership retention.

Membership Materials

• Collaborates with the CEO, NEFA team, and volunteer leadership to execute persuasive organizational and value proposition messages for all member personas. Implement the strategic and tactical promotion of member benefit programs and events to these key target audiences via print, direct mail, and digital marketing platforms.

Membership Renewal

• Creates, implements, and executes annual membership renewals and retention plans to ensure annual goals are met or exceeded.

Committees & Volunteer Groups

• Manage various NEFA Committees, as assigned by CEO, to ensure members are engaged with activities and initiatives offered by NEFA.

Regional Groups

• Monitor and provide advice on various activities in each region. 
• Works with CEO, Director of Events, and Regional volunteers to create educational tools and events that add value for members.

Conference and Events:

• Assist team in driving attendance for events and member engagement.
• Assist team with developing creative conference offerings with CEO, and conference planning committee, based on emerging trends.
• Assists with regional, virtual, and educational initiatives with the team.

Membership Growth

• Increase membership by 25% annually.
• Meet and/or exceed sales goals determined by CEO.
• Add all prospective members into Salesforce database.
• Develop membership campaign, using Salesforce Pardot tool.
• Document and maintain the “notes” tab in Salesforce for all contact with prospective members.
• Develop comprehensive prospective member pipeline through various industry resources.

Sponsorship Growth

• Increase sales for the NEFA Partner Program by 20% annually.
• Develop sales cycle strategy.
• Track and manage the Partner Program throughout the year.
• Review and enhance the Partner Program based upon member input.

Prospective Membership Materials

• Work with CEO and Director of Marketing to create compelling membership materials that portrays the NEFA Value proposition for prospective members.

Analytics

• Prepare and analyze prospective member reports
• Adjust sales strategy based upon trends and reports.
• Develop measurement and reporting to track the effectiveness of all membership activities. Prepare reports for CEO.
• Prepares and analyzes membership metrics to determine member needs.
• Develops measurement and reporting to track the effectiveness of all membership activities and prepare reports for CEO.

5-10 years of experience